Exploring the Motivations and Decision-Making of Sustainable Apparel Entrepreneurs

摘要

Although the topic of sustainability has been studied extensively, only a few studies exist which examine sustainable apparel entrepreneurs (e.g., Desai, Nassar, \u26 Chertow, 2012; Gam, Cao, Farr, \u26 Heine, 2009; Ho \u26 Choi, 2012; Niinimaki \u26 Hassi, 2011) and none that specifically examine sustainability as a key factor within their business models. In light of these gaps and the increased research interest in the topic of sustainability, the two-fold purpose of this study was to explore the motivations and decision-making of sustainable apparel entrepreneurs and to consider the role of sustainability within their business models.